We recently caught up with Helena Bright, one of our many valued customers whose business ‘Yorkshire Ear Health‘ has been going from strength to strength since starting. She shares her story on whats working and how she was recently nominated for the Yorkshire New Business of the Year award.
You’ve recently been nominated for an award; can you tell us a bit about that?
I felt incredibly honoured to have been nominated and shortlisted for New Business of the year award in my local community. My business could not succeed without the dedicated support from my local community, I feel extremely lucky.
How did it feel to be nominated for the ‘New Business of the Year’ award in Yorkshire?
The awards happen every year in our local town and is sponsored by local businesses. The judging panel decided who gets short listed and I was lucky enough to be in top three finalists. I felt immensely proud to be in the top three!
Last year you opened your third clinic, how have things been going?
Last year I opened my third clinic on a rent a room basis, but an opportunity arose in January that enabled me to open my very own clinic in my local town. I now carry out all my appointment’s from there. I have had amazing support from the local community and the local GP (General practitioners) practices. The feedback to my new clinic has surpassed my expectations and I could not have been prouder.
What has worked well for you when it comes to growing your business?
I advertise on social media and the local magazine. However, I have found the best way to grow my business is from word of mouth. I have many people that have recommended me to friends and family, it’s the best way to get clients and 5-star reviews.
Demand for the service must be high, tell us a little bit about that?
Demand is high and I manage my schedule as best I can to accommodate my patients. I live a 5-minute walk from my clinic, on occasion I have had desperate phone calls to see if I can see someone. Where possible I will always open the clinic to see them, even on my non-clinic days, this is appreciated by my patients. I believe, when you have your own business, you must give 110% and the patients will appreciate that you go above and beyond to help them. I pride myself on my patient care.
How has Tympa helped you expand your care offering?
Tympa for me, has been the difference between a standard wax removal and the fact that my patients are being treated using the Tympa Platform, which makes my business stand out. There are several other people offering wax removal in my area, however, I am confident that because I’m the only one using the Tympa Platform, that my business stands out from the rest.
The fact that I can send videos and photographs to be reviewed by audiologists and ENT (Ear, Nose and Throat) consultants if needed, is a huge bonus for me and my patients. It gives my patients peace of mind. I think the Tympa is amazing. I am incredibly proud to be using it to treat my patients.
What would you say to other businesses facing similar challenges to you?
I would say remain confident; businesses do not just happen overnight. Consistency is key as well as remembering to work hard. Demand is massive at the minute and there’s more than enough patients for everyone.
Any advice to others considering offering ear and hearing healthcare with Tympa?
Stay with it, believe in yourself, the Tympa Platform and with the support you receive from Tympa. I have never dealt with a company like it. That is our USP.
Do you have any plans for the future?
My aim in the future is to have someone else working alongside me in my clinic to keep up with demand and continue to grow my business. I am ecstatic about the future of Yorkshire Ear Health.